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SEO Trends You Must Know for 2022

 Consistency is a crucial attribute that SEO practitioners need to take care of. Apart from that, they need to be algorithm-proof. With few shifts of the ranking factors, you will ruin all your months’ long efforts if you are not careful on these.

It’s no secret that every update like the BERT algorithm update has changed the way marketers see SEO and use it to form their strategies.



The new changes in SEO trends are what seasoned industry experts focus on. There were several shifts in algorithms and important updates in the year 2021. These are going to extend into this year. You can take on new challenges head-on and achieve success if you are well prepared for the same.

The Big Change

Google is becoming smarter. It has changed its focus from keyword usage to focusing on user intent. It was to make it easy and helpful for their users. The keyword stuffing is obsolete, and using such approaches will make it tougher for you to rank in SERPs.

The first thing you need is to make a drastic change in your attitude. Are you focused on the user’s needs and intent?

If yes, you‘ll need to understand how you can make things easier for them and give them a great user experience on your site.

Furthermore, let us see what’s new in the Google algorithms for the upcoming year.

Core Web Vitals

Google Page User Experience is the new way to look forward to optimizing your website for the search engine. Google gave them May 2021 Core Web Vitals Update and will give greater weightage to page user experience.

Core Web Vitals will involve the following parameters including:

  • Largest Contentful Paint (LCP): This parameter gauges the loading performance. An LCP under 2.5 seconds after page loading starts is optimal.
  • First Input Delay (FID): It takes care of interactivity. The norm set by Google is less than 100 milliseconds of FID.
  • Getting a Cumulative Layout Shift (CLS): CLS takes care of visual stability. You need a score of less than 0.1 as per Google.

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