Consistency is a crucial attribute that SEO practitioners need to take care of. Apart from that, they need to be algorithm-proof. With few shifts of the ranking factors, you will ruin all your months’ long efforts if you are not careful on these. It’s no secret that every update like the BERT algorithm update has changed the way marketers see SEO and use it to form their strategies. The new changes in SEO trends are what seasoned industry experts focus on. There were several shifts in algorithms and important updates in the year 2021. These are going to extend into this year. You can take on new challenges head-on and achieve success if you are well prepared for the same. The Big Change Google is becoming smarter. It has changed its focus from keyword usage to focusing on user intent. It was to make it easy and helpful for their users. The keyword stuffing is obsolete, and using such approaches will make it tougher for you to rank in SERPs. The first thing you need is to make a drast